Building an email list is important for most online and even offline businesses. I am actually shocked how many business owners do not take advantage of being able to reach me. In the past people would spend countless hours calling people’s homes, when an email blast sent from a warm or hot lead will reach the person at their home, their business or even on their cell phone. With sophisticated email blasts you can customize messages to test which have a better conversion ratio (a/b testing). In addition, and as important, the customer’s interaction with the email can tell you about your customers. For example, do they open the email late at night? Did they so many things and obtain
A bad email blast will cause people to unsubscribe or even look poorly on your core business so it is important to follow the tips below for a successful email list.