The Shocking Truth About Gift Cards

Everyone loves gift cards. They’ve rapidly become a favorite way to give presents; they’re classier than cash but offer the flexibility of letting recipients pick out their own gift. Sales via gift cards surge incredible around major holidays. Here are some gift card facts that may surprise you.

Gift Cards Aren’t Just for Enormous Chains

If you thought only international corporations had the ability to create their own gift cards, think again. With many cutting-edge payment systems – the Clover POS system for example – you can brand your own gift cards and even add funds to them with the touch of a button.

Gift Cards Are Inexpensive

If you’re already partnered with a merchant payments provider, there’s a good chance incorporating the equipment needed to offer gift cards either won’t cost you a dime or will be very price-friendly – expect around $1.00-$1.50 max per card.

Gift Cards Boost Your Brand Loyalty Significantly

Many POS providers, such as Revel Systems, allow you to create custom gift card designs that show off your brand name prominently. They also help you create everything from periodic sales to special promotions, point rewards and other exciting deals customers love.

Clients Spend More When Paying With Gift Cards

Gifts stimulate people psychologically to want to spend. They willingly reach towards big ticket items. It’s rare that customers will find an item matching their card’s value perfectly, so most overspend. They don’t feel guilty about going $15-$20 or more over the limit because they view it as free money.

You Can Accept Gift Card Payments Online

Some POS systems come integrated with mobile payment options that allow you to handle all types of e-commerce and even set up your own website. When customers can shop your store without leaving the house, and pay with a gift card, it’s win-win for them and you.

Take the plunge into setting up your own gift card rewards system. Gift cards make customers happy and deliver free advertising – not to mention word-of-mouth promotion from those happy customers. The best part is that there’s only one place they can spend it: that’s right, your store.

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