Tips to Build an Engaging Email List

Building an email list is important for most online and even offline businesses. I am actually shocked how many business owners do not take advantage of being able to reach me. In the past people would spend countless hours calling people’s homes, when an email blast sent from a warm or hot lead will reach the person at their home, their business or even on their cell phone.  With sophisticated email blasts you can customize messages to test which have a better conversion ratio (a/b testing).  In addition, and as important, the customer’s interaction with the email can tell you about your customers. For example, do they open the email late at night? Did they so many things and obtain

A bad email blast will cause people to unsubscribe or even look poorly on your core business so it is important to follow the tips below for a successful email list.

7 Tips for Building an Engaged Email List - Infographic by Campaign Monitor

Source: 7 Tips for Building an Engaged Email List by Campaign Monitor

How to Fund a Small Business

When you have a business idea, you need to go through all of the proper steps to make sure it is actually doable and that it is set up properly. Besides an idea of what you want to do, you need to make sure you can afford it! A lot of times there are entrepreneurs who have the ideas but not the funding. There are many sources of funding, but it can be overwhelming. Below is an outline of a few options to help you consider you best course of actions.

Quick Loans

Sometimes you are in a pinch and need money fast. Quick finance can be done online simply and quickly. Especially short term loans. You can get money in your wallet in a timely manner and get you rolling on your financial business journey. Another plus with this option is you are able to get this type of loan even if you have bad credit. The problem is, you typically pay for these conveniences. It is usually the most expensive loan.

Saving

This seems like an obvious answer, but you can save for your business and start it on your own. Take any extra money you have in your budget and set it aside each week or month. Obviously this method is not a quick fix but it will feel great when you accomplish your goal.

Angel Investor

Get support from family and friends. There may be someone in your life that will provide the start up costs. There may even be angel investors you can discover that are interested in your line of work. These people may be able to mentor you through the start up of your business and help you help them!

Small Business Loan

There are other types of loans out there besides a short term loan. A small business loan is also an option but the thing with this product is that there are more hoops you will have to jump through to obtain it. Under law, small business loans can’t guarantee loans to businesses that can obtain the money they need on their own. So you have to apply for a loan on your own from a bank or other financial institution and be turned down.

All of these forms of funding are options for a new start up business. No matter the line of work or industry, there are different ways for you to begin your journey. It is best to research with your bank or a financial advisor to see what will work for you.

 

Success Stories & Reviews Of Andrew Argue CPA Training

A certified CPA and entrepreneur, Andrew Argue has dedicated his time to teaching other CPAs, EA’s and bookkeepers how to grow their client base. The program, designed by Argue to help intrapreneurs boost sales, increases confidence and helps organize client lists. Since he began this project, Argue has worked with hundreds of individuals and companies. Here is what the Andrew Argue reviews are saying:

Increased Client Base: All Argue reviewers report an increase in their client base. For many, signing new clients has become easy and they are eager to put the skills that they learned with Argue towards the expansion of their own business.

Signing Better Clients: Not all clients are equal. Sometimes, having fewer good clients is better than having more clients who are difficult or pay poorly. Reviewers of the Andrew Argue method report being able to sign an increased number of high paying clients and clients who offer attractive projects thanks to Argue’s tactics.

The Business Mindset: Many reviews credit Argue with a renewed confidence in business and marketing strategies. While many professional programs for finance focus on numbers and trends, few give a solid foundation for running an individual business. This is where Argue helps new companies and individuals trying to create their own business alike. Argue helps fill the essential gaps to help his users gain confidence in their business skills and achieve success.

Smarter Marketing: Not all marketing strategies are suited for CPA and some may even prove to be a waste of time and money. Argue has worked for years to develop sound marketing strategies that are both efficient and high yielding. Many of Argue’s clients praise his marketing methods.

While individual reviews list many various benefits, all users who write a review of Andrew Argue agree that the program is worth the Andrew Argue price.

 

5 Vital Things No One Thinks About When Starting a Business

Starting, running, and owning your own company is the American dream. Do what you love, be your own boss, work on your own terms: what could go wrong? Well, as you probably know, many small businesses fall short of their founder’s goals for them. For one reason or another, a new company might not flourish as expected. The good news is, if you’re interested in starting your own business, there are measures you can take to guard against early troubles. Here are five important things few consider when starting a new business, but can give you an early advantage all the same:

Location, Location, Location

You might be thinking that where your business is located shouldn’t really matter very much. Especially if your company isn’t a customer-based enterprise (restaurant, bar, hair salon, etc.) However, with the advent of mobile phones and the ever-rising number of people who exclusively use their phone to access the internet, where you set up shop is nearly as important as what you do. Ensure that your business has high visibility in the “real world,” and on search engines, if you want sustained success.

Scrutinize the Competition

Smart business people aren’t arrogant. Instead, they recognize what their competitors do well, and try to learn from them. Don’t become so enamored with your own product or service that you close your eyes to outside ideas

Financing is Paramount

Passionate entrepreneurs sometimes skip over one of the most essential aspects of their business: financial viability. There’s nothing wrong with believing in your project. But before any serious work can get done, you need to have the funds available to cover your expenses. Secured business loans and merchant cash advances can be helpful tools in this endeavor, but no matter your fiscal situation, you need to be honest with yourself about it.

Hire Smarter

It’s difficult enough finding people who share your vision and are willing to work as hard as you are to make it come true. And hiring the right employee can prove one of the most difficult tasks for any new business owner. However, truly great employers find coworkers who can bring different skills to the table. Hiring people who think just like you do won’t help your company grow, it’ll just add another voice to crowd.

Get Comfortable with Working

Everybody likes orange juice, but few are willing to go through the trouble of squeezing oranges to get it. Starting your own business is like squeezing a thousand oranges every day. When you’re the boss, everything at your company reflects back on you. So prepare yourself to work harder than ever before. Just remember though, those long hours will pay off in the end.

Secret Every Entrepreneur Should Know: Be Comfortable being uncomfortable

Each entrepreneur is unique and goes about attaining goals in their own unique fashion. But even in their individuality, entrepreneurs all share a powerful secret recipe that facilitates business success.

Most entrepreneur guides offer the same advice – work hard, don’t give up, be creative, and other similar pearls of wisdom. But most of these guides often fail to point out some harsh truths about attaining success as an entrepreneur. One such truth is becoming a successful entrepreneur is hard and uncomfortable work, and staying a successful entrepreneur is even harder.

But the life of an entrepreneur being an uncomfortable battle with many fresh foes popping out of unexpected corners isn’t necessarily a bad thing. This is because fresh obstacles that block your path to success make you creative as you seek solutions, and can even inspire you to accomplish bigger things that you thought yourself incapable of. So instead of fearing discomfort, here’s how you can spin gold from straw by being comfortable while living the uncomfortable life of an entrepreneur;

  1. Your customer should always be priority.

As uncomfortable as it may sound, your customer should always be your priority. This means sacrificing your time, energy, and much more to ensure the perpetual satisfaction and happiness of your customers. Remember that each customer that is dissatisfied is a potential customer for your competitor. Prioritising your customers all the time with little time and resources for yourself might seem tasking but fortunately there are recommended productivity resources out there you can use to achieve some balance between work and life.

  1. Keep a close eye on your finances

Start-ups think they are only ones who are short on finances. But that’s not true. Even entrepreneurs who have made a name for themselves run into financial issues every now and then, and a lot of entrepreneurs have fallen of the ladder of success due to financial mismanagement at some point in their career. Thus, rather than celebrate your first success by getting comfortable and spending big, keep a close eye on your finances and try to minimise your expenditure.

This might seem harsh especially since most people become entrepreneurs because they want financial independence, but keeping your spending lean is actually a secret to success. You can keep your spending lean by evaluating your business and identifying which costs are necessary and which aren’t. Those that aren’t can be deferred or simply altogether dropped.

  1. Be open to fresh input

With all your qualifications and no matter how high you rise, the fact still stands that you don’t know all it takes to be successful. The day you know it all is the day you stop growing as an entrepreneur. So don’t be close minded. Rather, accept advice, feedback, and other input from all available sources – especially more experienced entrepreneurs as well as your customers.

In conclusion, the life of an entrepreneur is always unpredictable and this can throw your plans and budget out of whack. But rather than break under such pressure, get comfortable with being flexible and adapt to the circumstances. By operating this way, you are more likely to find a silver lining in every circumstance that you can exploit in your favour.

6 Ways to Save Money by Going Green at Work

Tesla’s hyper-sexy cars and expensive solar roofs may have you believing that going green is only for the rich and famous. But don’t let Musk convince you that being environmentally-friendly needs to cost a fortune. Here are six simple ways you can go green whilst actually saving money for your business:

1.  Government subsidies

The government is trying to incentivize going green, and there’s a good chance you’ll get a rebate for being environmentally friendly at work. If you’re short on cash on a rebate approved investment, a good idea may be to get a small grant, or a cash advance from Cash Stop to install the technology required to go green. Considering how these newer and sustainable technologies are cheaper to operate, you can expect some considerable savings over time.

2.  LED costs less

There’s no doubt that LED bulbs cost more upfront. However, they are designed to last nearly 25x longer than other bulbs. Over time, these smart LED lights can cost nearly a third of what incandescent bulbs would cost you.

Switching all your bulbs to LEDs could save your business thousands of dollars each year, and the government estimates it could save the country a total of $30 billion by 2027. LEDs look better and are more customizable, so there’s really no good reason not to get them.

3.  Upcycle furniture

Used or recycled furniture will probably cost less to buy and is great for the environment. Old chairs and desks can easily be refurbished for use in your office.

4.  Save money on travel by working from home

A report from 2013 found that nearly half of all the staff at the US Environmental Protection Agency (EPA) worked from home. This is because the department responsible for conserving the environment knows what’s best for it.

Working from home cuts out the single biggest pollutant – vehicular emissions. It also costs the business less to provide heating and lighting for employees when they turn up to work. Large firms like IBM and Microsoft have saved tens of thousands of dollars per employee who chose to work from home.

5.  Conserve Water

Even a relatively small office can save nearly $300 a year by using water-efficient appliances. You can probably go a step further and replace your toilet and heaters with the latest technology to conserve even more water each year.

6.  No More paper

Paper isn’t expensive, but larger firms use a ton of it and much of it is wasted. Over time, the costs add up. Digitizing completely means less waste and substantial cost savings, depending on the size of your business. Some large firms have saved millions in paper costs alone.

Going green isn’t always expensive. These are just some of the sustainable moves you can make to cut costs while saving the planet.