Tips to Build an Engaging Email List

Building an email list is important for most online and even offline businesses. I am actually shocked how many business owners do not take advantage of being able to reach me. In the past people would spend countless hours calling people’s homes, when an email blast sent from a warm or hot lead will reach the person at their home, their business or even on their cell phone.  With sophisticated email blasts you can customize messages to test which have a better conversion ratio (a/b testing).  In addition, and as important, the customer’s interaction with the email can tell you about your customers. For example, do they open the email late at night? Did they so many things and obtain

A bad email blast will cause people to unsubscribe or even look poorly on your core business so it is important to follow the tips below for a successful email list.

7 Tips for Building an Engaged Email List - Infographic by Campaign Monitor

Source: 7 Tips for Building an Engaged Email List by Campaign Monitor

Vacation Investments and Destinations for North American Holiday Travel

For the savvy European vacationer, North America can be a holiday destination for years to come.

Whether you’re planning the great American getaway or planning a longer stay in the states, there are plenty of options to consider as well as money pits to avoid. While many vacationers aim for a big city stay, there are better ways to stretch the Euro–and plan for returns in the coming years.

Avoid the money pits

High-cost AirBnBs, too-expensive hotel stays, and timeshare properties offer the allure of security for having a place for more than a week but can drain your resources sooner than you think. If you’re looking at the cost of a timeshare, you should know timeshare properties alone cost almost $1,000 a year. If you’re not visiting the states yearly, then it’s a hassle to sell off your week share, and you’d rather visit other places anyway, right? If you want to save on overt holiday costs as to make a North American vacation a yearly getaway, there are plenty of home exchange (house swapping) options as well as more affordable packages that allow for longer stays in central locations that provide travel to surrounding vacation sites.

Where to visit?

If you’ve already explored the Canary Islands, Catalonia, Paris, and Italy, then you have to experience America’s Great Lakes, Quebec’s Ice Hotel, Massachusetts’ Capes, California’s beaches, and Montreal’s botanical gardens, among hundreds of destinations that not every adventurer has explored. A week in Mexico, ten days in the states, and a tour across the upper Northeast of Canada’s coast makes for the perfect holiday–and next year you can explore the west coast version of the same trip!

Stretch that Euro!

Traveling to and through the states can be as affordable–or even more so–than European cross-country holiday. New York, for example, is a state (or “country”) unto itself! Most Americans can spend a whole two-week holiday exploring New York and not even scratch the surface when it comes to its beaches or upstate. No traveler can capture all of New York, Zihuatanejo, Mexico City, Quebec, Nova Scotia, or California’s attractions in one holiday, so why should you? Each year provides enough cheap flights and affordable travel packages for you and the family to explore a foreign–but familiar–country.

Whether you’re hungry to travel on holiday or looking to get away to somewhere new but farther away, Europeans of all types and classes are making North America their vacation destination, whether they’re planning years of exploration and future holiday getaways or just looking to find somewhere off-continent that might cost the same or less.

Distinguishing Wants from Needs

One of the most difficult aspects of living in a market-driven, consumption-oriented society is knowing when what you already have is good enough. After all, you’re bombarded with messages everyday telling you the thing with which you thought you were satisfied has been replaced by something ending with the suffix “-er”.

Whether bigger, better, faster, prettier or even smaller, we’re continually being told what we have isn’t good enough. This can make distinguishing wants from needs tough to do.

Needs and Wants Defined

On the face of it, the difference between needs and wants is pretty simple.

A need is something you must have to survive, while a want only makes your existence more pleasant. For example, you might well need a car to get back and forth to work to earn an income to help you survive. But you want that car to be a Porsche or a Cadillac—even though a Volkswagen or a Chevrolet will do.

When it comes right down to it, all you need to survive is nutritious food and water, competent health care, clothes, shelter, and an income to help you acquire those things. Desiring anything beyond the basic version of those things transforms the need into a want.

Mind the Questions You Ask

Marketers routinely plant thoughts in our heads to elevate wants into needs.

“Why throw good money after bad? Rather than fixing that toaster, just get a new one with more modern features.” (Because it will cost more.)

“Why settle for a HDTV, when Ultra HDTV is coming soon and will make HDTV obsolete?” (It doesn’t.)

“I’m already spending $20,000 to get the car, why not spend another thousand to get it in silver?” (Even though white is included in the base price.)

Succumbing to these rationalizations inevitably cause us to spend more money than we really should, just to satisfy an artificial “need”.

Stop and Take a Good Look

Getting caught up in delusional “needs” is very easy to do. In order to break the cycle, we have to step back, take a look at what we have and realize it’s so much better than good enough. When our brains convince us, we need something outside of our price range, we tend to focus on that thing to the detriment of the similar item we already have.

If we aren’t careful, this desire can become an obsession, rendering us incapable of appreciating the things we already own. This can push us to a relentless pursuit of “new and better.” In a society like ours, it’s all too easy to convince ourselves we’re being deprived, when the fact of the matter is we’re light-years away from deprivation.

Breaking the Cycle

With all of that said though, how much fun would life be if we just fulfilled our needs and never indulged our wants?

Pretty dull—right?

Maybe, but we must also be careful to avoid overindulging.

This is one of the reasons most Americans are in debt. To break the cycle, stop living from paycheck to paycheck and get out of debt, taking note of these impulses is a good first step.

Meanwhile, if the situation has progressed past your ability to make ends meet, it might be useful to contract the services of a company like Freedom Debt Relief. Firms like this can help you reduce your debts to a more manageable level, so you can pay them off and get back on solid financial footing.

Keep in mind; nobody’s saying you shouldn’t have nice things. We’re put on this earth to thrive, not merely to survive. However, learning to distinguish your wants from your needs will make it easier to enjoy those wants when you get them. Otherwise, you’ll always be seeking the next new thing, when the reality is what you already have is good enough.

Focusing On Bigger Things: Firing Your Business to Success

The biggest obstacle that holds back most enterprises from hitting the anticipated success is the inability to focus big.

Well, it is a bridge that can be frightening, but you need to cross it to succeed in business. It is time to stop focusing on small things and engage the gear towards the big things. Therefore, how do you focus on the bigger things?

Go for business coaching

Though you might have a great business idea or even started, it is the leadership skills that you have that will steer it to success. Do not feel too comfortable. This is the moment to make that great move. Business coaching is designed to help you look at the business from a different angle and craft better strategies.

Though your marketing strategy worked well and the sales are edging up. Good leadership skills leant through coaching will help to map more steps and cruise to success. Think of it this way. Beating the local competitors is not enough. You need to start competing with international firms.

Working with experts to make the big move

While it is true that your business product such as an app was only conceptualized for the local financial sector, it could bring evolution to the industry globally. All that you need is getting the right experts around you.

The professionals will help to amplify your idea and introduce another viewpoint to redefine success. The focus is on rethinking the product and positioning it at the global level.

Restructuring and working with strategic partners

When entrepreneurs think big, it can get very scaring because of the large financial implication.

Where will the money for expanding offshore come from? Your business only needs to restructure with the target to move to the next level.

For example, it is possible to hit the one million mark in sales by adopting a different marketing strategy. You could even save a lot of funds by using online marketing as opposed to the brick and mortar models such as television and billboards.

To grow abroad, things do not have to be as complicated as many people often put it. For example, you could work with strategic partners in an offshore destination before moving a business there. Do not let anything stand between your dream and the ability to achieve it.

How to Start Saving for Retirement in Your 20’s

You’ve just left university and a half just embarked on your [first] career, the last thing you want to do is think about retirement – after all, you’ll spend the next decade or so paying off your student loans.

But if you really want to pursue a sustainable life, then you’ll need to start thinking about important financial milestones including retirement. The reasons are simple, costs keep going up, careers are becoming shorter, and we are expected to live longer, more active lives. As such, here are some tips on how to start saving for retirement in your 20’s.

1. There is no Time Like the Present

You only live once but this also means that you only have one chance to be prepared for your golden years. While it is difficult to comprehend what your life will look like 50 years from now, the reality is that you need to prepare for the worst and hope for the best.

One way to be prepared is to start saving – now. It doesn’t matter if it is only $50 per week, every penny counts and over time that modest contribution will grow into a sum which will help secure your future.

Still not convinced? Think of it this way, if you started with zero today and were able to put away $50 per week for 35 years, you’d end up with close to $170,000 and that’s only at an interest rate of 3 percent. Now, imagine you were able to average 8 percent over the same period? Then, you’d end up with close to $600,000 – that is some serious money.

2.  Sign up for Your 401(k)

While the odds are that you won’t be working for the same company in 40 years that you are working for today, you should start participating in your 401(k) program at work. In fact, you shouldn’t just participate, you should maximize your employer’s matching contribution as this is free money.

If you are self-employed, then you should make the maximum contribution as this money will help to lower your tax bill and the contribution of the two will help your money to start working for you instead of the other way around. Beyond this, try to stay away from direct investments in stock, bonds, and mutual funds through your 401(k).

Instead, focus on putting your cash in an Exchange Traded Fund (ETF). Not only will the fees be lower, but your returns will be higher over the long run. Not convinced? Then check out this retirement advice from Warren Buffett.

One last thought, don’t turn your 401(k) investments into 40-years of torture as it shouldn’t be. Instead, try to find a balance between maximizing your savings and having enough money to live sustainably. Doing so will help you to reach your retirement savings goals while giving you the money you need for life.

3.  Set up an Emergency Fund

Into every life, some rain must fall and while this might be difficult to comprehend, just look at what your parents or grandparents had to do to survive previous economic downturns. Sure, the economy is strong, but it has also been growing for nearly 10 years and as such we are probably due for a recession – even though unemployment is at a 50-year low.

It might not even be a recession which pushes you over the edge, something as simple a major car repair could through a monkey wrench into your financial plans. As such, you also want to start setting up a separate account which will serve as your “Emergency Fund”.

While this account does not need to grow to $50,000, you might want to set a goal of having at least two-to-three month’s salary available as this will help to you to overcome any setbacks which might come your way over the years.

4.  Talk to Your Parent’s About Their Plans

This is something which none of us want to do, but the reality is that there will come a point in time when you will need to have this discussion with your parents. Given how important the topic is and the fact that they are already 20 or 30 years further down the road towards retirement, there is no time like the present.

If your parents aren’t completely prepared, then the key is not to panic. In fact, they still might have options including a reverse mortgage. Granted, your parents will need to be over 62, to begin with but they should also check the eligibility for seniors as required by reverse mortgage lenders.

Keep in mind, this is not the only option for the parents, but the key is to look at what they have done to this date and then find out what their long-term plans are. While you might face some pushback, keep in mind that you might end up having to take care of them down the road and this is all the more reason to make sure they are prepared.

If not, then you might have to adjust your retirement savings plan to for the possibility of caring for your parents in the future.

The Importance of a Vision and Strategy to Reach Your Goals

One of the most satisfying moments as a human being is when you have a clear vision and a goal, and you then achieve it. It is a wholesome, addictive experience, but remarkably few people actually complete what they want to achieve.

There can be a million excuses as to why people don’t reach their goals, but, essentially, there are three reasons why people miss out. The first is that the vision is not clear enough, which is a massive problem as it’s almost impossible to find your way somewhere if you don’t know where it is in the first place. The second problem is that they don’t have a clear strategy, they might know where the place is, but they don’t route there. And the third issue – and most common – is that they may be on there way, but they don’t have any definable targets to ensure that they keep up the pace and get to where they want before it’s too late.

Your Vision

Everybody has visions. It could be scoring the winning goal in the World Cup, wooing the person of your dreams, becoming a rockstar, getting fit, or creating your own business.

The trouble is, visions are often vague and, if no action is taken, they’re nothing more than a pipedream. But that’s not to say visions are bad. On the contrary, they’re invaluable. But the important thing isn’t to merely have a vision, it is to have clear vision. The clearer the vision, the more likely you are to make it a reality.

If you’re serious about your vision, you need to think about it in such detail that it is effectively reality. Nothing should be inexplicable in your vision. How did you reach your vision? What steps did you take get there?

Detail is key, and the best way to create detail is with numbers. How much, how many, when.

Your Strategy

If you have a clear, definable vision in place, you next need a strategy. How do you make your vision a reality?

 

Again, just as was the case with your vision, your strategy needs to have as much detail as possible. A strategy without detail just won’t succeed.
Say, for example, you want to buy your first house. Merely imagining the house won’t land you the house. But it’s a start, as you can picture what type of house you want. So, with this image in mind, you need to calculate how much this house will cost. Let’s say it costs 500,000. Now you know the cost, you need to figure out how to get the money. Let’s say you earn 50,000 per year and can save 10,000. That means it will take you 50 long years to pay off the house, forgetting the interest. So how can you gather the money you need? Maybe you get a second job, maybe you start a business on the side. But what is important is that you start thinking about the how – and exactly how – your strategy can make your vision a reality.

A vision, goal and a strategy is the key basis for achievement, but in order to make them a reality, you need clearly defined targets.

Your Targets

Once you have a vision, and strategy to achieve it, you need to set some targets in order to keep you on track.

One major mistake that people make when they set targets is that they are too big, too vague and too distant. Ideally, your targets should impact your daily life. You should wake up with them in your mind, ready to make happen, and go to bed thinking about how the next day can go another step to achieving your overall vision.

You should see your targets as a ladder, and the only way to reach your overall goal is to go up your ladder step-by-step. Make the steps to far apart or too high and you won’t reach them, so make sure you’re comfortable with every target you set and that you fully understand how you will reach that goal. Don’t overwhelm yourself.

Your targets are key to implementing your strategy, which, itself, is key to realising your goals.

How to make a sustainable income by trading on the financial market

“The world as we know it is changing fast and if we don’t move with the changes, we are left behind.” These were the opening words to the speech one of Jones Mutual’s top financial advisors gave at a recent seminar. The same words can be used when talking about the way individuals create sustainable income for themselves. Many feel that working at a 9 to 5 office job is the only way they can get ahead in life. However, the individuals who have already chosen to move with the changes of creating sustainable income are striking it lucky with trading on the financial market. With that said, how does one trade the financial market in order to make money? Here are some tips:

Find the right broker

The very first thing you need to do when wanting to engage in financial market trading is finding the perfect broker. A broker will be able to give you expert advice on what trading opportunities you will reap benefits from. You can also get untapped insight into what direction the market will move as well as when you should or should not trade. If you’d like, your broker can even trade on your behalf.

Start small and build capital

If you want to build a capital base that would be sustainable for your way of living, you need to know that it’s not going to happen overnight. Trading on the financial market to generate sustainable income takes time. The best way to do this, especially if you don’t have huge amounts of capital at your disposal, is to start with a small trading account. Once you make profit, reinvest it in order to grow your empire.

Develop a trading strategy

Becoming successful does not happen with a dream of becoming rich. It takes dedicated planning and a fool-proof strategy. When trading on the financial markets, a trading strategy is the only way you will find the recipe for success. Before you start trading, write down your own secret recipe. Some of the most important ingredients you need to include are risk management, enter and exit strategies, at what time will you be trading, what is the maximum amount of capital you are going to invest as well as what items will be included in your trading portfolio.

Make use of trading tools

Like in any profession, one needs a set of tools in order to reach success. For market traders, a large number of tools can help them form a clear picture of how, what and when to trade. For example, technical indicators can help a trader know when the best time is to open a trade. Stop loss tools can help a trader manage his or her risk of losing capital. Market signal apps can also be used to find the best opportunity to enter a specific trade. With these sets of tools at your disposal, trading on the financial market will be much easier and less stressful.

Trade diligently and learn from your mistakes

We all make mistakes. It is what we learn from these mistakes that truly make a difference, especially when trading on the financial markets. It is a known fact that not every trade you make will be profitable. It is, however, still necessary to learn something from your unprofitable trades. Ask yourself these questions: What can I change to make my next trade profitable? What lesson does this teach me and how can I use it to develop my trading strategy further?

Make the financial market your daily newspaper

If you truly want to make a living from your trades, you need to eat, sleep and breathe the financial markets. It is utterly important to stay up-to-date with financial news across the globe while keeping an eye on the impact it has on the current market prices. Don’t think that opening a trade makes you a trader. It’s the profit you see at the end of the trade that counts. Whether that trade is profitable or not; you still need to make the markets your daily newspaper if you want to continue making a sustainable income.