Any real estate agent will tell you that the secret to selling your home is an open house. The open house is the potential buyer’s first and most lasting impression of your property. Follow these seven tips to draw more attention from potential buyers.
If you’re on Facebook, Instagram, or Twitter, you probably have hundreds of followers. Your easiest marketing tool is already at your fingertips! Even if you don’t know all of your followers, reaching out online with an invitation to your open house can attract scores of visitors. Create an engaging description of your space with detailed and enthusiastic language that will pique their interest. Encourage them to visit and bring any friends who may be curious. You never know who knows someone who is looking for new digs.
There are also other social platforms designed specifically for real estate marketing. Sites like Apartments.com, REALTOR.com and Zillow are the preferred source for real estate agents and landlords who want to fill their property fast. No matter where you post, be sure to advertise reminders leading up to the event to keep people’s attention.
The web isn’t the only resource that can drive people to your open house. Expand your marketing strategy by posting signs the day of—nothing beats a good old-fashioned sign to get a nosy stranger interested. Get up early and place at least 20 signs near and around your property hours before your open house begins. Get a few different kinds of signs with your name, the address of the property, and your number (if you feel comfortable). Some people aren’t in the market for a home, but they’ll stop by if they’re curious. Once again, someone always knows someone who wants to buy a home.
Increase Curb Appeal
Do you want people crowding to your open house right away? Spruce up your front yard. Curb appeal makes all the difference between someone walking in or just driving by. If you want an offer that meets your expectations, don’t settle with a dead yard. It may be tempting to stop caring for your garden once you decide to sell, but it’s never been more important to keep it maintained.
A lawn is the most important driving factor of curb appeal. If your lawn is dead, so will be your open house. If you need to, put down a new lawn and water it according to your city’s regulations. Keep it looking lush and fresh, and the prospects will pour in.
Even if you’re selling an old mid-century bungalow with 70’s wallpaper, make an effort to clean it up. Power-wash the outside, scrub the baseboards, clean the carpet, and get into every nook and cranny until it’s spotless. This is a good time to invest in a cleaning service to take care of the work for you.
Turn on All the Lights
The hardest work is done, and you’re about to show your home. Turn on all the lights, open the blinds, and if it’s not too hot out, open some windows to get ventilation. A lit space feels more open and inviting.
Now for the finishing touch—a warm batch of cookies. Bake either vanilla or chocolate chip cookies in the oven and let the pleasant smell fill the room. Smell is one of the strongest senses, and a fresh batch of cookies is sure to seduce people into your open house. Bonus: greet them at the door with a plate of cookies so they can snack on one as the walk around your property.
When people come in, don’t just stand there. Greet them with a handshake and a smile, let them wander around, and stay nearby to help them with any questions they may have. If they make a compliment on a particular feature, feel free to talk about it. Hold multiple open houses to get the word out. Encourage people to return, even if they attended a private showing. By doing this, you create a sense of urgency and competition among buyers. Be prepared to accept different types of offers. Some buyers may be looking for a home they can purchase a flip; these investors generally come in with cold hard cash sourced from private companies like Source Capital Funding, Inc. Other buyers may choose to refinance, or purchase their home with a mortgage funded through a traditional bank.
Having the perfect open house is critical to draw buyers in. Follow these tips and you’ll see people crowding in at your next open house.