Reusable bags have taken the grocery business by storm right now, and for a variety of reasons. People are more environmentally conscious nowadays, and they’re asking the same from the companies they do business with. This is why there is such a huge trend towards eco friendliness, and you can’t afford to fall behind. Here are some of the benefits of using reusable bags to promote your business.
Effective Promotion Tool
Branded reusable bags work for promotion on so many levels. First of all, they are a prime tool in increasing your brand’s recognition and building brand awareness. Not only that, but every time someone decides to use one of your bags for any reason, they will be reminded of your brand. Your bag will work as a sort of portable billboard that will advertise your brand wherever your clients go. And not only that, it will work as a sort of endorsement; your friends and family will see this bag as a personal vote for the brand, and might form a more positive image of that brand as a result.
Reduce Your Carbon Footprint
Since you’ll be using sustainable materials, you will be reducing your carbon footprint on the planet. Many reusable bags come from recycled materials, such as old bottles for instance, reducing our reliance on natural resources. And once the bag has served its purpose, it can be easily recycled and repurposed, or even composted in some cases.
Show Your Commitment to Going Green
Using reusable bags shows to your clients that you are actually willing to walk the walk and really do your part in protecting the environment. While this may work on a superficial level, you also have to follow through with actual measures if you want to be consistent. But this alone will do a lot to improve your image among your environmentally conscious clientele.
Allows You to Stretch Your Marketing Dollar
One of the great things about reusable bags is that they are a fairly cost-effective marketing tool. You could buy reusable bags wholesale and have them printed with your company’s logo for pennies. Not to mention that you’ll often charge clients for the bags themselves. So in a clever way, your clients will be paying to advertise your business on your behalf.
They Have Various Uses
Reusable bags are by far the star of the promotional item world. As a matter of fact, they are some of the most sought-after items at trade shows and people will literally make lines for them in some cases. So much so that they’ve become genuine items now, with Ikea’s iconic aqua reusable bag which has become sort of a pop culture cult. Because of their usefulness, people tend to hold on to them for many years, allowing your brand to gain even more visibility over time.
Recycled reusable bags have tons of benefits every business owner should consider. They’re cheap, convenient and are one of the most powerful and understated marketing methods you can use to build awareness for your brand.